Mastering Content Marketing Inspiration seems to be the main focus for bloggers around the globe to increase subscribers and ultimately, their income. By Mohammad Farooq at business2community.com
Honestly, content marketing can be a bit tricky. Not only is it now considered a technical endeavor with the advent of search engine optimization (SEO), but as more digital marketers learn of its importance, the field becomes substantially more competitive. Seriously, everyone is jockeying for that top spot of Google’s results page. As the trends suggest, 2016 is going to be a great year for Content Marketing.
Even more troublesome is the fact that Google’s algorithms are constantly changing. So, what worked wonders for you and your content marketing team just a few months ago might actually do more harm than good in today’s day and age. Luckily, there’s a way to fix this. You can bring in an SEO guy to make your content marketing more effective, or you can simply do a bit of research yourself and see the same awesome results.
That said, if the latter option is chosen, you’ll need the right tools to get you started and keep you making smart marketing decisions along the way. Yes, you can search the Internet far and wide for the aforementioned tools, or you can let someone else do the work for you. Relax—you’re covered. The following is a list of 25 links to help you become the best content marketer possible. Enjoy!
A Basic Overview of Content Marketing
Nominally, the term “content marketing” shouldn’t really be all that hard to define. That said, it’s much more than simply pushing a product or service through the production of digital content.
So as to more fully understand what content marketing is, what it’s about and what it sets out to accomplish, take a look at each link in this section. Obviously, the first real step towards content marketing mastery is understanding.